Ever been shopping at a furniture store or had someone over to your house and someone asked you what your design style is? Trust me, I’ve been on the opposite side of this conversation plenty of times, and it’s crazy how many times I’ve heard “I don’t know.” Obviously, if you do a quick scroll on Pinterest you can point out what you like, and more importantly, what you don’t like. But, the big idea here is putting words to your style, to better help with your marketing strategies and to aid your interior designer if you ever have to hire someone.
Your Rental’s Design is the Branding Come to Life
Branding and interior design are one-in the same. If you want to have a super successful AirBNB – you’ll always read that the experts are encouraging you to have a brand. The obvious things are going to be a part of your brand, cleanliness, customer service, the special things like location and your own little twist. But what most new hosts don’t realize is that the interior design has just as much of an impact on that.
I don’t have to tell you how important it is to brand your vacation rental too. Making your spot a desirable, recognizable, recommendable brand is only going to help you succeed. Bringing that brand to life with the interior will elevate your brand’s status and will keep your guests coming back again and again.
Putting a Name to It
Why is it important to put a name to it? It all helps with your SEO and rankings when people may be looking to stay in a in a home with a specific vibe. If your brand is creating a spot for influencers to stay, this kind of guest is probably looking for a trendy space for their marketing or social media photos. Is there a big wedding scene in your area? You could brand the space as a “getting ready” spot for the bridal party day of! The possibilities are endless, and being able to define the space’s style as “MidCentury Modern” or “Farmhouse Style” will help potential guests know if this will be the perfect backdrop for their stay.
When You Work with an Interior Designer
Love the idea of having a branded space, but are still unsure of where to start? Honestly, taking a design quiz (head’s up, we have our own linked below!) will get you far. So many people I meet are unable to define their design style in words, so doing a little research up front on what design style (or styles) you’re drawn to, will help the beginning stages of working with an interior designer.
Take the Interior Design Style Quiz
The quiz I’ve linked below was made specifically with vacation rental owners in mind. Whether you’re trying to make it big on AirBNB, VRBO, or any of the other third party platforms, or are making headway with your own brand on your own website. Knowing your rental’s style type will help you with writing copy, SEO, and finding your ideal guest!
